Trusted Local Seafood & Deli Supplier Since 1938

Rogge’s Foods brings generations of experience and integrity to every delivery. With a specialty in high-quality shrimp and a broad line of seafood and deli items, we deliver the products you need—when you need them.

Distributing premium seafood & deli products across Wisconsin, Upper Michigan, and Northern Illinois

For over 85 years, Rogge’s Foods has earned the trust of our customers by doing business the right way—providing top-tier seafood and deli products with local, family-owned values at the core. Our approachable team, reliable service, and consistent quality make us the supplier of choice for retailers across the region.

Seafood You Can Count On. Service You’ll Remember.

In-House Processing

We handle our fish processing directly at our facility to ensure freshness and quality control every step of the way.

Trusted for Generations

Founded in 1938, our reputation is built on decades of honest service and award-winning performance.

More Than Just Seafood

From premium shrimp to deli meats and cheeses, our product line has grown to meet the evolving needs of our customers.

Partner With a Supplier Who Delivers

Our clients choose Rogge’s because we’re easy to work with, fast to respond, and always deliver on our word. Whether you’re sourcing shrimp or stocking deli favorites, we’re here to help your business thrive.

“We’ve worked with Crystal Bay for decades. The quality and service that they promise are not empty words, they’re the real deal.”

- John Doe

Here are some things you might be wondering

What types of seafood do you specialize in?

Shrimp is our specialty, but we offer a wide selection of seafood—from finfish to shellfish—sourced and processed with quality top of mind. We also provide deli meats and cheeses to meet a range of retail needs.

Do you process your seafood in-house?

Yes! Our in-house processing gives us total control over quality and consistency. It also allows us to meet specific packaging or portion requests with better turnaround times than many other suppliers.

What sets Rogge’s Foods apart from other suppliers?

Our business is built on relationships. We combine the reliability of a large-scale operation with the approachability of a family-run team. We keep things simple, honest, and flexible—so you always know you’re getting top-tier products with no hassle.

We run on a relationship-based business model.

At Rogge’s Foods, we believe business works best when it’s built on trust. That’s why we treat every customer like a long-term partner—not just a transaction. We take the time to understand your unique needs, communicate clearly, and follow through every single time. For over 85 years, our family-owned values have guided how we do business: with honesty, integrity, and a handshake mentality that’s hard to find these days.

We keep our promise to provide you the freshest products when you need them. How do we do this?

It starts with our in-house processing facility and dedicated team. We manage our own seafood preparation right here at Rogge’s Foods, giving us full control over product quality and turnaround times. Combined with a flexible distribution network and deep experience in logistics, we make sure your shrimp, seafood, and deli items arrive fresh, on time, and exactly as expected—every time.