Why I Don’t Like Slideshows

In years past, I was a pretty big fan of having slideshows. Scrolling photos on the home page of a website was useful and successful in helping to generate conversions from “browsers” who are just viewing your site and getting ideas to customers who actually reach out and make a purchase or take another action…Read More→

Do you have trouble closing your blog articles?

Watch what I do here: oftentimes when I’m writing a blog, the opening of the blog comes pretty easily to me. The body of the is fairly painless to write as well. The part I get hung up on the most it seems, is the closing. However, recently I found a great way to help…Read More→

The Role of the Headline

One part of every web page that can be a little confusing for many people is the main heading. It’s the one large piece of text, just a few words, that is featured in a prominent location somewhere on the page. Far too often, I see sites and pages that are attempting to do too…Read More→

Focusing Too Much on Budget?

I recently went through the always fun process of putting the company budget together for 2018. When I had it ready, I met with a few key advisors to go over it and make sure I didn’t miss anything. I got a lot of great feedback from doing that. One of the nuggets of advice…Read More→

The “Call Us Now!” Button

There is a concept in physics that states that objects in motion tend to follow the path of least resistance; people work in much the same way. When looking to solve a problem, we tend to look for the path of least resistance. I know that for some of us (myself leading the pack) we’re…Read More→

Don’t Chase the Extremes

My great aunt loves Mountain Dew. Let me clarify: my soon-to-be 100-year-old great aunt LOVES Mountain Dew. Do you remember that one commercial Mountain Dew had that really zeroed in on the 90+ crowd? Nope. You don’t. Why not? Because it never happened. Mountain Dew has their target demographic and they don’t chase the extremes….Read More→

Customer Service is Not a Selling Point

There are a few things that really drive me bonkers: people talking in movies, ordering a regular large coffee at Starbucks, decaf coffee, and businesses boasting about how great their customer service is. Just like decaf coffee isn’t really coffee, customer service isn’t really a marketing point for your business. Providing excellent customer service isn’t…Read More→

Maintaining a separate page for keyword variations: DON’T!

Here’s a quick PSA (Public Service Announcement): Having a separate page for each variation of a keyword is EXTREMELY outdated and ineffective. Not only is this practice frowned upon by Google and other search engines, it is also misleading to your clients – and anything that is even a little misleading to users is definitely…Read More→

Need More Readable Content?

Writing content can be a bit of a laborious chore. For many readers, reading the content we write can also be a laborious chore. If you simply write paragraph after paragraph of content, odds are your site users aren’t going to eagerly read through it all. However, there are a couple of things you can…Read More→

Repetition Repetition Repetition

Let’s see how you can do on a simple little quiz! Fill in the blanks below. Bye, bye Miss American _____ Drove my Chevy to the levee but the levee was _____ And them good ole boys were drinking whiskey and _____ Singin’ this’ll be the day that I _____ Did you answer pie, dry,…Read More→